Subtitles brought to you by the Time of Our Life Team @ Viki
Our Glamorous Time
Episode 20
Simeiqi and Xinbaorui worked together to prepare for 5,20.
Simeiqi's strength is online e-commerce and Xinbaorui's entity store.
So all in all, Xinbaorui is taking the advantage in this cooperation.
You can open the Ipad.
And see the platform of Simeiqi, they have put some Xinbaorui' products on their store.
Simeiqi has released some coupons for 520, many of their customers collected it.
Also, you can read this report.
Last year Simeiqi's sale volume rank No.1 in Linhai city's e-commerce.
And Xinbaorui is the No.1 in entity store sales.
Xinbaorui has some other channels to sell their product.
But the total result isn't that well.
The main problem is because of their lack of channel resource.
So based on these, Xinbaorui is learning the mistakes from last year.
So this year, they decided to use Simeiqi's resource for online market.
Simeiqi's platform has a lot of customers from Xinbaorui.
They are very positive about this cooperation.
This is why they worked together.
To use Simeiqi's professional platform to help them make a bigger influence.
Xinbaorui can do that, so can Aida.
520 Y Fancy is our predetermined sailing plan.
But if the offline sale is really going to help our brand image.
And also can help us sell more product.
Why can't we do both?
Because we have very limited amount of time.
We need at least 3 months to find the location and decorating it.
I am not so sure about that.
If this strategy is workable, then the execution must be on point.
We can work on the time.
What if we find a second-hand store and spend 15 days to decorate it?
I vote for Y Fancy going online and offline.
This will help our brand to infiltrate the market much sooner.
I agree too.
Okay, but the problem is time.
I think we need to find a solution.
We work separately. Grace pick the location.
Lin Qian set the stock. Boss Gu will do the marketing.
I will do the rest of it, anyone has a problem with this?
No problem.
Find a well decorated store in the whole city.
And meets our requirement.
The time is very limited, let's go!
Y- Fancy.
Y - Fancy customer service.
Y - Fancy new fashion.
Qianqian, Don just replied.
He said he is very satisfied with our current sample.
Y - Fancy new fashion.
What's wrong?
I went to see the finished product in the factory.
I found a problem.
Y-Fancy's logo font is different with fancy.
These tags might need to be removed and remake again.
That's nothing.
This is a very important problem. The clothes pattern can be changed.
But the logo represent a company's value and culture, we can't just change it.
This is why we want to work with Fancy.
My dear child Qianqian, are you being too hard on yourself?
Besides Don said nothing.
They didn't say anything but we need to right our wrongs.
Once the customers found out, they will question our brand's legitimacy.
Then when they got these clothes, they will think it's fake.
These couple of letters will ruin us.
But to remove the labels and remake these.
The factory workload will be over the roof.
This way, you go to the factory.
And tell people, to keep working on this.
And once the 520 is over, I will ask boss Li to give everyone a bonus.
Do I get a bonus?
Of course.
Thank you so much! I will go tell them right now!
Thank you.Thank you.Thank you so much!
Hello?
Boss Li, what's up? Go walk with me.
Walk?
I am very busy with the logo thing.
To please your boss is part of your job.
I will take you to this great place, it's gonna be lit.
Keep up.
Shopping centre.
This is the store we just rented.
It's facing directly to the mall front.
And it's rented for the second time, so we only need to do a few modifications.
You can find the location so fast!
What do you think? Any suggestions?
I like the design.
But I think maybe this wall , can we knocked it off?
It seems the customers cannot see the store with one glimpse.
It's not well presented.
That mirror is not a great match to our style.
What about we change it to a giant logo of Y- Fancy.
So it can face the front entrance of the mall.
And when the customers walking around, they will see our sign right away.
It's simple and it will help the customers to remember our logo.
These are my suggestion, please take them.
Sir, your take out is here.
Thanks.
Let's go, get something to eat.
Boss Li, do you ever get drunk?
Yes.
Then do you remember when's your last time getting drunk?
That's before I join the army, my brother came to see me.
He drank nothing, and I was drunk.
Your brother is Li Zhiqian?
I m sorry, i didn't mean to bring his name up.
It's alright, I always have this problem.
My brother was under so much pressure when he was running Wenda.
But there were obstacles coming from both sides.
I was thinking, if I weren't in the army.
If I was here to help him managing Wenda, maybe everything will be different.
Actually, we all have our own fate.
Even he is your brother, you can't change anything.
Or stop anything from happening.
So.
You... don't give yourself so much pressure.
Okay, let's not talk about these. How is the work meal, tasty?
Tasty!
Did boss Li tell you he loves you?
No. He showed me the new store, and it's well decorated.
Why aren't you guys anxious about this?
He has saved your life for 4 times.
Rescue suits, Ankada, Y-Fancy.
You have worked through 3 projects, and you knew the feelings are mutual.
Why can't you just step up?
I don't know either.
Maybe we have been working all the time, we really don't have any chances.
Yayi. Tell me from the bottom of your heart.
If you were in my shoes, what would you think?
This attitude is much better.
I will analyze this.
You see, normally, guys should be the one taking the crucial step.
But boss Li, he always acts so vigorously on work.
But why when it comes to relationship, his style changed?
Exactly, like a piece of wood.
First relationship.
No way...
Of course.
If it's a normal guy, he would be throwing hints all over you.
This means, our soldier boy is a piece of white paper.
You see, that's why you can only be reactive on this.
What can you do?
What should I do?
You are here.
What's up?
There's a contract here, sign it if you have no problem with it.
Dismiss agreement.
You knew that Aida is no the same Aida three months ago.
And Aida is working with Don, we need some really good designers.
You sure?
I will give you the bonus separately.
I don't want any bonus.
What are you doing?
This is a long-term hiring contract.
But we need to cancel the short termed one to make this work.
You were kidding?
I don't want to.
You!
Lin Qian, you are a crucial part for Aida.
Although this is only a hiring contract but we both knew.
Our relationship is much more than this.
You told me I m like a lone wolf.
But aren't you the same?
When you have difficulties, you always go ahead and solve them, you never back down.
I m the only one who can get you.
I m the only one who can see all the hard work behind this smile.
Although it's only been 3 months.
But you have made a very deep impression in my heart.
When love came, it's extra tender.
Lin Qian.
Stay in Aida, stay with me.
When you lower your head.
If the sound of your heartbeat.
Makes me spechless.
I believe, I knew you get this.
You being here is my....
I will sign the contract, okay?
I believe, even after a very long time.
Let's sit in this grey.
Are you satisfied?
Photo Frame.
We sincerely hope Weipinhui will give Aida.
All kinds of support, especially this 520 event.
Thank you very much, I m sure we will have a great cooperation.
Boss Gu, you can trust me.
Y-Fancy is based on an international brand, and we renovated the brand with our own ideas.
Plus you are here.
This kind of fashion brand.
Is our most ideal working partner.
We will recommend your brand to our customers.
In a few days, we will set an independent server at your place.
To make sure you get the information as fast as possible.
Thank you so much.
I will leave now.
Such a coincidence.
Boss Ning, you are here.
Oh, it's boss Ning.
I m impressed by Y Fancy.
Online and offline, working on both ends.
It's nothing, we are just starting this.
You just started and you want to compete with Xinbaorui, that's great.
Nice.
I wouldn't call it a competition.
The market is so big, we are all just playing here.
It's find to play.
But I m afraid our servers will go down the same time.
Actually the server breakdown is also a blessing, that shows how much visit we are getting.
But I m afraid that some brand don't have that honor.
To have a breakdown.
Well said.
Then I hope Y-Fancy will have a breakdown real soon.
I m sorry boss Gu.
Boss Wang. I am here.
This Ning Weikai.
Called us to have a meeting, but he is late.
I am sorry, chairman and all members of the board.
Sit, Weikai.
Why did you call us to be here for?
This is the thing.
About half an hour, me and boss Chen from Simeiqi.
We signed an official contract.
To work together during the 520.
This has been spreading all over the business, why are you reporting now?
Now Aida wants to promote their Y-Fancy brand during 520.
Me and Chen both think.
We must stop them with all we get during this period of time.
And we need every minute.
If we did this by procedure, we might have to take some losses.
What's your plan?
The offline operation of Xinbaorui.
And the e-commerce platform of Xinbaorui.
Will be working together for the first time.
But why do we need so many channels for online sale?
Our focus is on entity stores.
Because this time, we want to focus on unload the stock.
Unload the stock.
Yes.
Now Li Zhicheng is focusing on their design.
The cost will be high.
But in China, the customers care more about the price.
So this time we will compete the prices.
And the reason why we can do this, is the stores.
Plus the online channels.
This time, we will succeed for sure.
Object.
By doing this, when the sale is not as great as you predicted.
Then we have a big risk of overstock.
If the point is to compete with Aida.
We don't need to make such efforts.
What we need is to keep leading the market in Linhai City.
If Aida overstock, it will ruin them.
But for us, let's take one step back.
Even if we lost this battle.
The risk of overstock is not so much.
Ning Weikai, stop gambling Xinbaorui's life.
I m not gambling.
Chairman.
I think I said this before, during 520.
I will make sure Xinbaorui take the No.1 sale volume.
I remember that.
But I also remember you made a promise.
If you lost the battle, you will resign.
Yes.But it's not easy to win.
So I wish all the members of the board will stand on my side.
Only when we fight together, can we have the chance of winning.
So chairman of the board, and all members of the board.
Please say yes to my plan.
Okay. Since Weikai has the confidence.
And Aida is our no.1 competitor.
This battle is crucial.
You have our full support.
Thank you.
What are you doing?
Adjusting the internet.
I need to tell you something.
We stocked a bunch for this 520 event.
But Aida's warehouse is too small and it won't fit.
So I was thinking, should we rent some?
I think there's no need.
Wenda's warehouse should do it.
You are right.
But this need approval from those old man of Wenda.
You know me...I hate to talk with them.
How about this? You talk to your dad.
You are giving me your job?
Okay, I will go talk to them.
I will go, I will.
I will.
From now on till the end of 520.
I will be eating and sleeping in the company.
Boss Chen, you are pushing yourself so hard, have some of this Dongpeng energy drink.
If you want to make money, you need to put your life on this. We will be working hard for a period of time.
But we will be enjoying the result for a long time. Before and after 520.
Everyone will be paid 3 times more.
When Y - Fancy got online, it has no internet influence.
So during the 520 event, we need to have a reward strategy. As long as you paid for your order.
All customers can have get a red pocket.
So the maximum amount is ten thousand, and the minimum is one hundred.
Okay. The server will be under a lot of pressure.
So the internet security will be your duty.
We have updated the software and the hardware, so it shouldn't be a problem.
Let's act on it.
Boss Ning, what's your thought on Xinbaorui and Simeiqi's collaboration.
This time we work with Simeiqi.
We don't want to take down anyone.
We just want you to know, this business is not all about competition.
It's not just a story about winners and losers.
Working together and we can both win.
This situation is good for both the company and the customers.
There's no disadvantage in this.
What's your thought after watching this?
I wasn't so worried.
Because Xinbaorui's influence is not the same level with Y Fancy.
But you saw that, they are promoting and marketing so much.
This is a position warfare. We can avoid direct battle.
But we need to keep our main battlefield, which is Weipinhui's flow and the conversion.
But what if they keep targeting at us and we have no way to avoid them?
It's not gonna work, they are coming for us.
No matter which platform we use, they will try to get on.
Even if they are on Simeiqi's platform, we need to find a way to beat them on profit.
Actually, Xinbaorui and Simeiqi working together are mostly to Complement each other.
Our advantage is on Y - Fancy.
No matter what, the customers are buying clothes, the product is the key.
This time we work online and offline.
Even if the sale volume might not be the best, at least our brand is out.
I think Lin Qian has a great point. As long as our marketing plan can be executed fully on point.
We work on both online and offline market, there's a chance we might win this.
Also, how is online platform?
I have talked to them, they will build a backstage support in our office.
What about the offline store?
Boss Li has showed me.
I didn't expect us to be this great at execution, it's great.
Great, everything is ready.
I hope this time Aida can make it.
You have signed the deal with Aida.
We have talked, but we haven't signed the contract yet.
How about this, I will double the price, you give this deal to me.
This does not feel right.
Stop pretending, you called me for this, now you act like you have principles?
If you don't like the price I m offering, keep working with Aida.
Okay, whatever you say.
I will make Aida bring back their stock.
Boss Chen, then I will get back to work.
Li Zhicheng, I will block you from every angle.
I have rented all the warehouses that Li Zhicheng talked to.
It's not only for pleasure, but also useful.
Once Aida overstocked, they can't send out the products, which will be followed by customer complaints.
They will be panicking.
So this cake of 520, even if they want to have a taste, it would be impossible.
This war has not started yet, they already lost it.
How can they be lacking of warehouses?
Don't forget, they have Wenda's warehouse as back up.
The pressure of overstocking is not that big.
This... I paid so much for this.
Nevermind, since you already rented it.
But next time when you plan on doing this kind of thing, talk to me.
Do I need your permission?
I didn't mean that.
We are working on a collaboration.
Boss Chen. You have a package just delivered here.
Okay, you can go now. Li Zhicheng?
Invitation.
Li Zhicheng invited me to the opening ceremony of Y-Fancy.
I am sure you have received the same invitation.
That's impressive, in such short amount of time.
He can build a store.
We need to witness that.
To support their business? I m not doint that.
Boss Chen, they are declaring war in public.
If we don't go, that's a sign for cowardness.
I... I feel like you might be working overnight.
So I brought you some chicken soup, eat this while it's still hot.
Thank you.
Wait.
While the 520 promotion, we will have a reward strategy.
I have already told Gu Yanzhi to write a publication note in Chinese.
I need you to write an English version.
Because Y- Fancy's international influence is also important.
The target customer will be students study abroad and publish them on some oversea design sites.
Actually Y- Fancy is a combination of Chinese style and western style.
Our domestic customers will be much more.
I just want to show our customer's Y- Fancy's foreign genes.
Although I want to use our stuff to influence the world.
But sometimes, we cannot ignore the fact that foreign monks have more charms.
So you want me, a Chinese monk who studies abroad to do this?
It's only a metaphor.
Go write it, let's review it so we can send this out.
Okay.
In the blurry light, I caught the moment you smiled.
Let me lean on your right side
You tired?
No.
Go upstairs and get some sleep, you have 15 minutes, I will wake you up.
No it's okay, I am almost done.
Can you make me some coffee?
Okay. Thanks.
The lonely bedside.
And I miss you and.
The rooftop covered for us.
And the sunny days.
Let me lean on your side. The heartbeat is so loud, and the image is so sweet.
The feeling of we fell in love.
Melting by my ear.
We are like the white keys of the piano.
Missing each other but there's always black keys keeping us apart.
The world has stopped.
What are you doing?
I need to come over.
You are so heavy.
Who are you calling heavy?
Music.
Y-Fancy.
Welcome everyone to be here for our opening ceremony.
Today is the birthday of Aida's brand Y- Fancy.
From now on, Y- Fancy will sell the products online and offline.
We have so much confidence in Y- Fancy.
We believe it will shine brightly during 520.
And defeat our competitors. Welcome you two.
Congratulations, boss Li.
We left the flowers by the door.
That was a very interesting speech.
To defeat our competitors.
To be honest, Y-Fancy.
Is only an extension on a foreign brand.
You want to use a foreign brand to get a better result.
You don't know if it's gonna work.
How about this, this 520 battle.
Whoever lost it, need leave Linhai clothing market.
Boss Li, you need to work harder.
See you on 520.
Yeah just leave it there.
Put these nicely in the middle.
Grace.
You two came here very early. Welcome!
We are here to congrats your opening.
Grace looks so beautiful, you made your products look less appealing.
I m very flattered.
Y- Fancy can make beautiful people even more beautiful.
And the ugly people wearing it can look better than they ever can.
I will tell the staff to send you some.
What does that mean?
Then what kind of people are we?
Boss Chen, don't try to make this about you.
Let's go, boss Chen.
That chick is so mean.
Be patient, boss Chen, if you did have a fight there.
You are just helping them getting more publicity.
But Li Zhicheng is indeed a piece of work.
In such short amount of time, he can get a store done.
Hello, brother.
Happy birthday!
Oh my god, you remember my birthday.
I am so touched, this is the only time you called me but not for scoring me.
Why can't you be here with me?
Didn't you wish I don't get involved in your life?
This...as long as it's not work, you can get as much involved as you want.
How did you plan on celebrating your birthday?
I have been working on this project, I have no time for this.
What about Yayi?
Yayi?
Yes!
You make Yayi to work so late?
She is working like crazy with me.
If she can get any sleep that would be a dream.
I will talk to you when I finished the work, brother.
Okay, happy birthday.
Thank you.
Why did you come back?
That...I ...I forgot the keys.
I wasn't paying attention, I will be leaving.
You should go back if you can.
Oh that. Boss Li gave me this assignment.
He said if you want anything from the 24-hour convenient store, you can just take it, he will be paying for it.
You want to get anything?
I am fine, if I m hungry I will order some takeouts.
Okay.
I am very afraid of the dark, can you send me out of the building?
Then how did you get up?
It's different!
Hurry, I m hungry.
Okay, wait till I get in my shoes.
I will wait you by the washroom, hurry up.
I m very hungry.
Li Zhicheng.
You keep making me do this, is there an end to this?
The first time is the chair, I won't mention that.
The second time, the third time, and the forth time.
I m a vice president, why should I do this?
I m going to tell you for one last time, there will be no next time!
Happy birthday to you.Happy birthday to you.
Happy birthday to you.
You guys! When did you prepare for this?
Suprise, right? We prepared it without you knowing.
Although we have been working on these for a long time.
But the real planner is .
Boss Li!
Sister in law, are you happy?
I...
They aren't together yet.
In this special day, we want to wish you to.
Spend everyday like today, and every year will be like this year.
Happy birthday to you.
Happy birthday to you, make a wish.
Happy birthday to you.
I have read this in a fashion magazine.
Every designer.
Have their own needle ring.
When love came.
You need it too.
I don't know if it's impulse or heartbeat.
I don't know if you will like it or not.
I like it, so I bought it for you.
If the heartbeat.
Will make me speechless.
I believe, If you still don't understand this.
Do you like it?
You are the most beautiful thing that ever touched my heart.
I believe.
We have helped you so much, tell her you love her!
Quick.
It was us who followed the snow.
And let the snow white our hair.
Thank you.
Thank you Li Zhicheng.
They are hugging together!
You are the most beautiful thing that ever touched my heart.
I believe, after a very long time.
We will be sitting in a ashy.
Photo frame.
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♫ Thank you for waiting for my confession in the river town. ♫
♫ Making me wait in the ashes of time. ♫
♫ I wait for you in the green grass. ♫
♫ We missed each other but I can still feel your temperature. ♫
♫ I understood it because of love. ♫
♫ Understood your admiration. You love for the sake of love. ♫
♫ The plum blossoms fell and the cherry blossoms bloomed ♫
♫ Thank you for being here. ♫
♫ You're no longer on the lonely platform. ♫
♫ You left with the memory of a city. ♫
♫ When I see your clothes blowing in the wind, I thought of ♫
♫ In the beginning of the story, the teenage boy came back. ♫
♫ At the end, we will find out. ♫
♫ We've made wishes and passed by the houses. ♫
♫ When the lake is deep and the river is shallow. ♫
♫ Thank you for being here. ♫